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Welcome to - the online gift list website.

This site was conceived while Christmas shopping for numerous children and getting very frustrated not knowing what any of them wanted. Where could you find or an inexpensive unique gift that was perfect? How could you be sure they didn’t have it already?

What about this?...what about that? So many questions and so little time for searching…

Now the idea seems obvious...Set up a safe, secure site where people can create an online gift list of whatever they want so they can communicate present ideas and wishes...using the internet. That was when the free online gift wish list was born.

Such a waste of resources, time and money.

During our research we discovered that billions of pounds are spent every year on unwanted gifts – It's estimated that at Christmas over £50 million is spent on unwanted gifts in the UK alone!

By making a gift wish list you are helping to save resources and reduce the mound of unwanted gifts bought every year enables you to make a gift wish list for you, your partner, your children, for an anniversary, a wedding gift list, a new baby present list, graduation celebration list, a birthday gift list, a retirement or leaving present list, a Christmas gift list, "absolutely any reason" gift wish list or present buying occasion.

Once registered you can add unique gifts and original presents to your free online gift wish list from any website or shop you choose even if they are not online or you can simply just add a note if you don’t want to be specific. Send the list number to friends and family and they can view, select a gift and if they want, buy from the gift wish list without having to leave home! Brilliant for all friends and family especially those who live abroad...a perfect solution

Making a Wedding Gift list or a Christmas gift list or any gift wish list is not a new idea. Many people write lists and communicate with each other already. Wedding Gift lists are a part of every wedding. But wedding gift lists are often linked to one large shop or department store so you can only choose items they supply. Some have to be set up by first, personally visiting the store and only after that can guests buy online.

Not enough people use Christmas Gift Lists as there are still so many unwanted presents! and still fewer have thought about a Birthday Wish List...Some people feel awkward making a gift wish list and feel they may appear "grasping" but when they realise how much waste is created through buying unwanted gifts and that by making a list of gift wish list ideas, you will be helping to reduce it and save them time and money too - they will love you forever! The Team at Whatidlove are seeing more and more people setting up gift wish lists everyday - its so easy.

Christmas gift lists take various forms and are made by all ages from...adorable scribbles to Father Christmas to massive organised family present lists with rules of how much to spend and who buys for who! But an online Gift wish list can be made for any gift giving occasion and a gift wish list can be as large or small as you would like, as whacky or sensible as you like, let it reflect your personality!

While developing the site we have discovered lots of fabulous businesses selling exclusive products that make unique gifts and really original presents. Many of these shops are hard to find, they may work from home, sell only at country fairs or have a shop in some beautiful far away village. We just love them and so have created a small shopping area for these fabulous businesses called "Our Shops".

So now not only can you put items from any of the usual sites, for example John Lewis, Amazon or The White Company on your gift wish list, but you can also add a gorgeous unique and original gift from any one of these shops, making a truly eclectic and useful list of things that you really want.

We have found these fabulous shops all over the UK and their exclusive products include eco and energy saving products, children’s clothes and toys, furniture and home accessories, soft furnishings, fashion, jewellery, bags, garden gifts, garden accessories and furniture, baby gifts, personalised gifts, unusual and hard to find presents to name a few. Businesses like Caroline Zoob, Luma, Bodie and Fou, are available through the whatidlove site, and are full of gift ideas.

There are also wonderful specialist food producers with organic cheese, vodka, chutneys and biscuits from Godminster Vintage or cheese boxes put together with cheeses from all over the UK. Hams, traditionally prepared by, and organic meats from award winning The Well Hung Meat Company also feature on the site. Smoke salmon from traditional Scottish producers Inverawe. Cakes from ,Simply Delicious Cakes or The Original Hat Box Company who send their delicious cakes or biscuits in a hat box! Loads of gift ideas to choose from.

All our shops are passionate about their products. They not only offer real quality, exclusivity and carefully made products but also excellent customer service.

Make whatidlove work for you... it is very easy to create a gift wish list for any gift giving event, but you can use whatidlove in other ways too:

Store Gift Ideas as you see them throughout the year.

Create multiple gift lists for your family and add things as you see them so you can remember the perfect present when the time comes.

Buy exclusive products from any number of wonderful retailers in the “our shops” section, using the whatidlove One basket - One Check Out , each of our shops will add their own delivery charge depending on their terms, but you will only have one simple and convenient checkout process.

Link through to other major internet retailers. We have direct links to only the best retailers and while you are shopping you may see something you’d like to add to a gift list!

Join our mailing list and be kept up to date with the latest intenet offers we find and any offers from “our shop” retailers.

New Gift Finding Service – if you know what you want to buy and don’t know where to start. We’re at your service, as we are looking for unusual and original gifts all the time we may know just where to go or be able to help point you in the right direction at least.

We’d love to hear from you, so email us or call with any comments or queries you may have.

Lynne Bothamley and Kim Brookes
The WIL Team
0044 (0)117 9741084